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Execution Demand Planning Executive
Permanent · Ho Chi Minh City
Published
Jul 16, 2021
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Love Island gives extra boost to on-trend Crocs

Published
Jul 16, 2021

Footwear brand Crocs has been enjoying something of a revival in popularity and this latest publicity can only propel demand further.


Crocs' 'summer games' styles


Data from The Sole Supplier reveals Crocs has seen a 1,300% spike in demand thanks to contestants on Channel 4's latest Love Island series wearing its distinctive casual footwear.

Demand for 'lilac crocs' has leapt 950% following contestant Chugg briefly wearing his plastic clogs while fellow contestant Faye has also caused a 324% spike in searches for ‘white crocs’. 

Wider publicity includes celebrity endorsements from the likes of American rapper Post Malone, Justin Beiber and Nicki Minaj, who caused a reported 4,900% increase in searches for ‘pink crocs’ on announcing the release of her mixtape, ‘Beam Me Up Scotty’.

Clogs have also become a breakout category this year, with searches up 242% on the latest Lyst Index.

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