Los Angeles-based brand Dôen taps Net-A-Porter as first retail partner

By

Gabriella Lacombe

Published
Apr 26, 2019

In the newest addition to its roster of labels, Net-a-Porter will become the first and exclusive retail partner for Los Angeles-based brand Dôen starting this summer. 

The introductory launch of the brand on Net-A-Porter, which is currently only available through its own online e-commerce platform, will offer a capsule collection of 15 pieces for women and three for girls aged 2-10, each designed with Dôen's feminine, vintage-California aesthetic.

Featured prints will include a watercolor-inspired pink poppy print, the "Petit Jardin" print inspired by the paintings of Georgia O'Keeffe and Helen Frankenthaler, and the Octavia print, a royal blue and poppy-orange blossom pattern. All three prints will be available across the women's and girls' pieces for matching mommy-and-me looks. 

Each silhouette and color combination of the collection is exclusive to Net-A-Porter.

“We are so excited that Dôen has decided to launch with Net-a-Porter as their first and exclusive retail partner," said Elizabeth von der Goltz, global buying director at Net-A-Porter. "The brand has a cult appeal which we are delighted to bring to the Net-A-Porter customer."

Founded by sisters Margaret and Katherine Kleveland in 2015, Dôen maintains an audience of 164,000 followers on Instagram. Offering a range of dresses, tops, bottoms, accessories and more, pieces from the brand typically cap off under $500.