London beauty salon Bleach to launch makeup line

By

Barbara Santamaria

Published
Apr 10, 2017

Bleach, the London beauty salon behind a thousand pastel hair dyes, is rumoured to be branching out into makeup.

Lou Teasdale, an English hairstylist and beauty blogger, shared on Saturday on Instagram a photo of model Georgia May Jagger wearing a matte pink lip and a peachy smoky eye look. “#bleachmakeup”, wrote Teasdale in the caption alongside a heart eyes emoji.

Bleach is a company specialising in colour products including DIY dip dye kits, a range of non-permanent hair colour creams and hair crayons in vibrant pink, red, blue, rosé, green and violet. The full spectrum of Bleach colours also includes Sea Punk, Awkard Peach and Washed Up Mermaid.

The business was co-founded by Lou Teasdale’s sister Sam Teasdale and Alex Brownsell in London in 2010. And with the brand’s focus on vegan formulas and eco-friendly packaging, the makeup collection is likely to be just as socially responsible.

The line is expected to debut in the UK in the summer with a US launch shortly after.