102
Fashion Jobs
ADIDAS
Manager, Sustainable Sourcing Field Operations
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager, Adidas Golf
Permanent · HO CHI MINH CITY
ADIDAS
Director, Retail & Franchise 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
VF CORPORATION
Quality Engineer
Permanent · HANOI
JCPENNEY
Quality Engineer
Permanent · HO CHI MINH CITY
JCPENNEY
Quality Engineer
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
PUMA
Senior Executive Origin Logistics
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior E-Key Account Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Retail Design Visual Merchandising Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Assistant Key Account Manager - Consumer Products Division
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior Key Account Manager (o+o) - Consumer Products Division
Permanent · HO CHI MINH CITY
PROCTER&GAMBLE
Sales Manager
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Dec 17, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Livebuy gets new funding as video shopping grows fast

Published
Dec 17, 2021

As ‘live’ shopping continues to grow, a German start-up has raised €4.9 million in seed funding to help it exploit the opportunities in the segment in Europe.


Livebuy



Berlin-based Livebuy creates live shopping experiences and was founded only last year with an aim to bring teleshopping into the smartphone age. Its tagline is “live shopping made easy”.

It enables retailers and brands to easily operate their own live video shopping platforms and integrate them into their existing online shopping operations.

The new funding came in a round led by RTP Global with other investors also taking part.

The money will be used to improve its proprietary software, expand its offer and grow across Europe. 

Live shopping has been seen growing take-up in Europe but remains much bigger in markets such as Asia and the US.

The potential is huge with livestream shopping in Asia already being a billion-dollar market. There are 150+ live shopping platforms in the region and a recent McKinsey report said China’s live-commerce market grew at a compound annual growth rate of more than 280% between 2017 and 2020. Chinese sales alone are expected to reach $423 billion by 2022.

The company said clients so far have included retailers such as Douglas, KaDeWe, Lidl and MediaMarktSaturn.

CEO and co-founder Alex von Harsdorf said: “It’s been an incredible first year as we gained strong momentum from the get-go. For the next stage we aim to put creators on the centre stage of shoppable live streams as we believe that whoever wins the hearts of the best live video shopping creators, will win this market.”

Copyright © 2024 FashionNetwork.com All rights reserved.