Sep 7, 2015
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Latest scent in Flower by Kenzo line is powerfully feminine

Sep 7, 2015

After having revealed TOTEM, its latest fragrance range, the fashion house has introduced a new gourmand scent to the Flower by Kenzo line for autumn.

Staying true to the Flower by Kenzo saga, the new scent is very feminine, powerful and sensual with a hint of sweetness.

Flower by Kenzo L’Elixir is out now in some markets ©Kenzo Parfum

Created by master perfumer Alberto Morillas, the Flower by Kenzo l'Elixir opens with succulent notes of raspberry and mandarin. Bulgarian rose essence, orange blossom absolute, bourbon vanilla absolute and praline aromas complete the fragrance.

The advantage of using Bulgarian rose, according to Morillas, is without a doubt the incomparable femininity that it exudes, revealing a unique scent with every harvest, an essence with numerous aromas that is always surprising. A noble and unique ingredient for perfumers, he calls it the most beautiful of roses. Its signature scent is instantly recognizable, rich and complex.

The bottle is designed by Serge Mansau. For this new scent the long iconic Flower by Kenzo flacon is dark red with gold colored poppy flowers.

Patrick Guedji, creative director of Kenzo Parfums, chose to shoot the campaign around the Brazilian National Congress in Brasilia. The campaign film stars Chinese model Ming Xi.

Launched in 2000, Flower by Kenzo has seen a number of olfactory variations including les Eaux d'été, Flower by Kenzo La Cologne, Flower by Kenzo Essentielle and Flower by Kenzo Le Parfum.

Flower by Kenzo is available at Bloomingdale's for $92-118, rolling out to other markets this month.

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