Lancôme names Emma Chamberlain as new brand face

Lancôme announced on Thursday the appointment of fashion icon and entrepreneur Emma Chamberlain as the new face of the brand, starting with a Youtube series.

In this role, Chamberlain will further spread the brand's values of positive and powerful beauty. In particular, she will be featured on Lancôme's YouTube channel, in the web series, 'How do you say beauty in French'.

Across four episodes, Chamberlain will share her perspective on self-image, as well as her vision of beauty, while she uncovers the world of skincare and makeup. The series reflects a new approach for Lancôme to move towards more engaging content that is designed to create entertaining and meaningful discussions online.

"I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humor, and the authentic tone used to discuss meaningful topics,” said Françoise Lehmann, Lancôme international president.

Chamberlain is well-known as a popular fashion icon and effortlessly cool content creator. She got her start when she launched her YouTube channel at the age of 16 and today runs her own podcast 'Anything Goes with Emma Chamberlain' where she remains unfiltered.

She has won the People's Choice award Pop Podcast category and was acknowledged by Forbes, making it on the '30 under 30 – Social Media' list in 2021. On the business side, she runs her own brand called 'Chamberlain Coffee' since 2020 and has a social media following of almost 30 million.

Chamberlain said: ”I have always had my own notion of beauty and didn't project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am."

Lancôme names Emma Chamberlain as new brand face

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