86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Translated by
Nicola Mira
Published
Oct 24, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Lacoste unveils ‘The Emerge’, an avatar collection for the metaverse

Translated by
Nicola Mira
Published
Oct 24, 2022

In June, ​Lacoste began to explore Web3 by launching UNDW3 (pronounced ‘underwater’), an experiential, collaborative digital world pushing the customer experience boundaries. UNDW3's launch was accompanied by a first collection of NFTs called ‘Genesis Pass’. Building on the success of this first foray into the metaverse - the entire NFT collection was sold in a few hours - the French label owned by the MF group is diving again into the virtual world, launching ‘The Emerge’, a new collection of avatars sporting the label's iconic short-sleeved polo shirt, first commercialised in 1933.


Lacoste’s renowned crocodile logo is featured in an NFT collection for the metaverse - Lacoste


These new NFTs are a set of unique avatars for members of Lacoste's UNDW3 community, and were co-created with community members on the label's server on Discord. The avatars’ style, graphics, attributes and physical features are the result of a close collaboration between Lacoste and its metaverse followers. The collection’s final looks were revealed on October 12. A way for polo shirt pioneer Lacoste to make its mark on Web3, giving its crocodile logo a digital makeover and further establishing the label in the metaverse.

Lacoste has a strong presence in the virtual world, thanks to directional collaborations like Lacoste X Minecraft, a hybrid collection developed with the renowned videogame that was dropped in March. According to Lacoste, its Discord community has over 60,000 members who “exchange several thousand messages daily about the UNDW3 project,” as the label indicated in a press release. 


These colourful avatars were co-created by Lacoste and its UNDW3 community - Lacoste


Lacoste said that ‘The Emerge’ avatars allow community members to enjoy a host of advantages, such as meetings with Lacoste ambassador athletes and privileged access to the label's special sales events and limited-edition product drops. One hundred lucky members airdropping their profile pics will also receive a free Lacoste UNDW3 polo.

Copyright © 2024 FashionNetwork.com All rights reserved.