La Perla links with ISA for global swimwear licensing deal
La Perla Global Management (UK) and ISA SpA have announced the signing of a new license agreement for the exclusive development, manufacturing, and worldwide distribution of women’s swimwear products for the La Perla brand.
The new deal comes into effect this week and “aims to build a successful product category combining La Perla’s characteristic brand codes with ISA’s expertise, manufacturing capabilities, and luxury distribution network”.
La Perla Global Management CEO Peter Schaefer hailed ISA’s position as a “leading global swimwear licensee company” and said that this “positioning and experience make them the ideal partner for La Perla to develop its full potential in the women’s swimwear category”.
He sees their “expertise in luxury product development combined with La Perla’s well-established swimwear distinctiveness and incredibly rich heritage” as being key to helping the brand “reach even more audiences around the world.”
And ISA CEO Mila Zegna-Baruffa added that the two companies “share the same approach of not compromising on quality, and on this base we believe this partnership will bring back to the market a product that is meant to last long, and coherently with the strong heritage of La Perla, make women feel special.”
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