LVMH offloads R.M. Williams to Australian mining billionaire Forrest

Australian mining billionaire Andrew Forrest said his private company bought bootmaker R.M. Williams from French fashion giant LVMH Moet Hennessy Louis Vuitton SE, returning ownership of the famed fashion label to its home country after six years.

In a statement, the Fortescue Metals Group Ltd founder and major shareholder said he was "incredibly proud and humbled" to bring back the manufacturing icon which had "a long and proud history of high-quality Australian craftsmanship".

Forrest did not disclose a price but the Australian Financial Review reported it was about A$190 million (104.2 million pounds). That would represent a mark-down from the roughly A$500 million that local media reported was R.M. Williams's valuation when LVMH, via its investment arm L Catterton, put the asset up for sale in 2019.

When L Catterton took over R.M. Williams in 2014, the Outback-themed company was valued at about A$104 million. The unit of the French fashion giant was not immediately available for comment on Monday.

Fashion retailers around the world have experienced a sharp decline in sales since the Covid-19 outbreak prompted border closures and stay-home orders as governments attempted to slow the spread of the virus.

For 88-year-old R.M. Williams, which has 900 staff in Australia, that meant temporarily closing its Adelaide factory. It has since reopened most of its 68 retail outlets which are largely on the country's east coast.

Australian swimsuit maker Seafolly Pty Ltd, also backed by LVMH, appointed administrators in June, citing a sales downturn from the coronavirus.