86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
May 24, 2022
Download
Download the article
Print
Text size

Kravis Dolce & Gabbana-hosted wedding takes the media by storm

Published
May 24, 2022

Kourtney Kardashian and Travis Barker’s Italian wedding weekend hosted by Dolce & Gabbana has made its mark in the media. 

Kravis Dolce & Gabbana hosted wedding takes the media by storm. - Instagram: Kourtney Kardashian


Over the last few days the ceremony garnered over $47 million in Media Impact Value (MIV) across almost 11,000 placements, according to figures recorded by data analysis specialist Launchmetrics, which uses a proprietary machine learning algorithm to work out the MIV of posts and interactions.

Kourtney and Travis, along with most of the Kardashian clan wore Dolce & Gabbana, encapsulating the unofficial sponsorship from the Italian luxury house. Kourtney wore a Dolce & Gabbana Alta Moda lace and satin corset, and Travis wore a Dolce & Gabbana tux. 

In particular, Dolce & Gabbana earned a total of $25.4 million in MIV for hosting the celebration, representing 54.5% of the total MIV. Dolce & Gabbana’s owned media generated a total of $1.2 million from 10 placements, while the Kardashian family was responsible for 55% of the total MIV for the brand with only 16 posts, featuring multiple outfits by Dolce & Gabbana.

Findings by Launchmetrics also highlighted how one of the most discussed topics was Kourtney’s veil, which was mentioned across 2,000 placements, generating $7.7 million in MIV, so far. 

Likewise, their intimate, Californian ceremony prior to their Italian nuptials, generated a total of $11.9 million in MIV in the first 72 hours.

The couple was also wearing Dolce and Gabbana, earning the brand an extra $871,000 in MIV. In fact, Kourtney’s own post generated more than  $1.5 million MIV, in the first 24 hours alone.

Copyright © 2024 FashionNetwork.com All rights reserved.