85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Published
Feb 7, 2023
Download
Download the article
Print
Text size

Klarna unveils Paris Hilton as its global face

Published
Feb 7, 2023

Klarna has unveiled Paris Hilton as its new global face with an upcoming campaign featuring the “Y2K icon” that’s been created in collaboration with Hilton’s next-gen media company, 11:11 Media.


Paris Hilton - Klarna



It’s a multimedia campaign in which she “coins a new catchphrase, ‘That’s Smoooth’, in response to Klarna’s flexible payments and shopping app features”. 

The films were directed by Ukrainian Grammy Award nominee Tanu Muino, best known for her work with Harry Styles, Cardi B, Lil Nas X and Lizzo.

The ‘That’s Smoooth’ films “are set in a dream-like Klarna world featuring elements of sophistication, playfulness, and a nod to Y2K fashion”. Klarna also said its “global ‘ambaddiesore’ Bretman Rock, makes a special appearance alongside Paris, adding a whimsical twist to the eye-catching films”.

The aim of the campaign is to move beyond simply showing Klarna’s payment options and to show how it makes shopping in general smoother, including options such as try before you buy, buyer’s protection, and package tracking. 

The campaign — both the stills and the films — launches on 27 February and will run through to March across social media, digital, broadcast, and OOH platforms. As part of the partnership, 11:11 Media will also promote the campaign across digital channels including Hilton’s personal social media handles.

Copyright © 2024 FashionNetwork.com All rights reserved.