Kim Jones designs off-field wardrobe of PSG

By

Godfrey Deeny

Published
Sep 6, 2021

Dior’s Kim Jones has designed the official off-field uniforms for Paris Saint-Germain, the best-financed football team in the game, led by most famous attackers from Argentina and Brazil, Lionel Messi and Neymar Jr.

 
Jones, the artistic director of Dior’s men’s collections, will create the dedicated looks for PSG for the next two seasons. The first looks were revealed on Monday.
 
PSG’s colors are midnight blue and red, but for their formal attire Kim has respected Dior’s traditional hues of navy blue and somber gray, most notably in a series of crisp suits –composed of single breasted, two-button jackets with slim lapels, and flat-front pants. Complemented by slim jacquard ties finished with a matching Paris Saint-Germain logo.

For more casual moments there are Harrington jackets; clinging knitted sweaters and polo shirts, all embroidered with the PSG patch logo and finished with ‘CD’ initials.
 
UK national Jones also created Derby shoes in black leather, finished with the classic Dior Oblique motif. 
 
When the weather turns this fall expect the players in deconstructed cashmere single-breasted Crombie-style coats. For travel, Dior has also developed an emblematic saddle bag in black grained calfskin; and cashmere scarves and a reversible bag in black and navy blue.
 
With the PSG link-up Dior joins an elite group of fashion brands that have dress major European teams: Versace at Real Madrid; Dsquared2 at Manchester City; Dolce & Gabbana for AC Milan; Lanvin for Arsenal and Giorgio Armani at the Italian national squad. PSG has already been attired by another brand within the LVMH empire, Berluti, when its then creative director Alessandro Sartori dressed the squad led by Zlatan Ibrahimovic.
 
However, the arrival of a half dozen new major players in a massive recruitment drive this summer means attention has never before been so focused on PSG, which is owned by Qatari Investment Authority.

As part of the link-up, the fashion house also released a video of key PSG players visiting Dior for a fitting, and being photographed at their Parc des Princes stadium. As tailors nip and hem their looks, a series of key players make appearances including Marco Verratti, Angel Di Maria and goalie Keylor Navas. Along with a series of major new signings – which PSG have bought to reinforce their goal of achieving their Holy Grail, winning the Champions League, club soccer’s most important tournament. 
 
New arrivals like Sergio Ramos, Gigi Wijnaldum, and Gianluigi Donnarumma who speak a blend of languages – French, English, Spanish and Portuguese.
 
“Very elegant and it gives me more confidence,” says Neymar admiring the minimalist cashmere coat, his hair frosted like a white magnum.
 
Messi, however, is nowhere to be seen. However, the world’s best paid player, and potentially the missing element in PSG’s hunt for their first Champions League title, did wear Dior when he first arrived in Paris last month, after being signed from Barcelona. Messi will also wear Dior at official engagements, though the Argentine ace also has his own long-term fashion brand, The Messi Store, under the creative direction of Ginny Hilfiger, the sister of the great America designer, Tommy Hilfiger.