Keds joins Taylor Swift's 'The 1989 World Tour'

By

Monica Karski

Published
Apr 9, 2015

Keds is kicking off its participation as an official tour sponsor of Taylor Swift's 'The 1989 World Tour' with a new collection of limited edition sneakers.

To commemorate tour stops in North America, Europe, and Japan, Keds is releasing three different styles of the "Tour Shoe" that feature the city names of each tour stop in a neon sign design with pops of electric color against a navy background.

The other models include the 1989 Champion and 1989 Double Decker Slip-On inspired by the cover art from Taylor's critically acclaimed and record breaking album, 1989. Finishing touches for all styles include laces and trim in coordinating colors, and an exclusive collectible charm.

"Keds is thrilled to be supporting 'The 1989 World Tour', and we can't wait to meet fans around the globe," said Chris Lindner, president, Keds. "The sneakers are a unique and fun memento of the concert experience."

The sneakers will be available on both the Keds and Taylor Swift websites, and at select retailers globally starting in May. Throughout the length of the tour, Keds will also run a series of giveaways and in-venue activations.