K-Swiss names new VP of marketing and director of e-commerce
K-Swiss announced on Tuesday the appointment of a new VP of marketing, Anna Amador, and director of e-commerce, Kristina Barclay.
Amador joins the company with marketing experience from brands such as Skechers, Adidas and Nike. At Skechers, she also spent five years as director of product marketing, and later moved on to vice president of Skechers Performance.
In her role, Amador will oversee global brand expression along with a more specific regional focus. She will also work closely with the collaboration division and on International high heat projects.
"We are very pleased to welcome Anna to KSGB as our new vice president of marketing. Anna comes to us with a wealth of experience and we are confident that she will be a significant addition to the leadership team while supporting the growth we are experiencing," said Dave Grange, international brand president of K-Swiss.
Likewise, as KSGB's new director of e-commerce, Barclay will be responsible for overseeing and managing the K-Swiss and Palladium brand sites. She previously worked at AG Adriano Goldschmied and most recently, as e-commerce operations director at Paige.
"Kristina joins us with huge experience in the digital world, having spent the last 9 years with Paige where she was responsible for growing the B2C business. She will now take on the overall responsibility for our K-Swiss and Pallidum e-commerce platforms, with a vision to relaunch both sites with an improved customer experience and brand representation," added Grange.
"We are really excited by what Kristina brings to KSGB and look forward to building our digital channel together."
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