K-beauty platform Peach & Lily launches its own skincare line

It has long been one of the go-to retail sites for Korean beauty lovers, and now Peach & Lily is making a move on the industry with the launch of its own skincare brand. 

The 'Peach & Lily Sheet Mask Collection' comprises three sheet masks designed to target the most common skin concerns voiced by the retailer's customers. Fabricated using a silky cellulose material derived from cottonseed fibers, the masks are lightweight and thin, but offer a high level of absorption, and are free of synthetic fragrances, dye, alcohol, parabens or sulfates.

The trio includes 'Good Skin Day', a mask containing vital vitamins and minerals to "drench and nourish" the skin, as well as 'Reset Button,' which contains anti-inflammatory ingredients to "soothe and restore" the complexion. 'Chubby Cheeks', a mask containing collagen-boosting ingredients to "lift and plump," completes the series.

"The launch of our own Peach & Lily brand sheet masks is in response to our skin-savvy customers' wish list -- gentle, yet potent formulations, packed with super skin friendly ingredients designed to deliver glowing results," says Peach & Lily founder Alicia Yoon. 

Since being launched by Yoon in 2012, Peach & Lily has grown to become a major K-beauty retail platform in the US, functioning as a portal for cult Asian beauty trends and cosmetics. Last year, Yoon teamed up with Macy's to open two Peach & Lily shop-in-shops at the chain's department stores in New York and Arcadia, California.

The masks are now available at 50 Macy's stores across the US, and online at Macys.com and Peachandlily.com, priced individually at $6 or as a set of 3 for $15.