Jimmy Lion grows 40% in its last fiscal year

The sock brand closes its 2021 fiscal year on an upward trend. With a net turnover of €5 million, Jimmy Lion has recorded a 40% growth compared to the previous year. The weight of the digital channel has been remarkable, with 65% of its turnover already coming from online sales.

Throughout the year, which was once again marked by the pandemic, the graphic socks company focused on its online channel, accelerating its growth in markets such as the United Kingdom, Italy, France and Germany. Its e-commerce platform also expanded to 12 new markets including Australia and Japan.

Additionally, Jimmy Lion inaugurated its first own logistics center during this period. With a surface area of 2,000 square meters, the space was created primarily to streamline the process of preparing and shipping online orders. In this new center, a team of 40 people are responsible for reinforcing key areas of the company such as design, logistics and e-commerce.

The company plans to increase its growth in 2022 and accelerate its e-commerce internationally. It also plans to open new single-brand stores in several European capitals while expanding its multi-brand network, intending to reach up to 500 points of sale. Its latest projects include collaborations done earlier this year with Burger King and Universal Studios.

Founded in 2014 by Spaniards Felipe Cortina and Álvaro Gomis, the hosiery firm began by operating only digitally. In 2018, it opened its first mono-brand store in Madrid's Calle Fuencarral and has since opened two more stores in Madrid and Barcelona. Distributed in more than 50 countries around the world thanks to its e-commerce, Jimmy Lion’s official headquarters are located in Madrid, Mexico and New York.

Jimmy Lion grows 40% in its last fiscal year

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