Jacquemus moves to Lake Como

By

Dominique Muret

Published
May 13, 2023

Jacquemus is taking a summer break at Lake Como. The Parisian fashion house is taking up residence in the Tessabit boutique in Cernobbio, one of the chicest locations in Lombardy, until October 16. The store will offer the brand's second capsule collection called 'Summer' inspired by the French Riviera.

 
The 50-square-metre space, located on the lakeside at Via Regina 83, could not be better suited to provide Simon Porte Jacquemus' brand with a glamorous and holiday-like setting for this new retail experience in Italy. The label had already opened a pop-up store in the centre of Milan during Fashion Week in February 2022.
 
The shop and its facade have been completely refurbished in the brand's colours with raffia and wooden details. A golden metal sun, the protagonist of the collection, which can be found in a printed motif on various pieces, shines in the centre of one of the windows. The brand's garden chairs, from its recently launched home line, are also present to refine the Jacquemus universe.

The collection is aimed at women and men with ready-to-wear, swimwear, bags and hats in pale yellow and neutral earth tones, as well as jewellery.
 
The luxury retailer Tessabit is celebrating its 70-year history with Jacquemus. Founded in 1953 by the Molteni family, it has fifteen multi-brand outlets in the most prestigious locations at Lake Como, as well as an online store. This is not the first time it has joined forces with a luxury house. Last summer, for example, it entrusted the same space in Cernobbio to Loewe.