J.Crew launches sustainability initiative 'Re-Imagined By J.Crew'

By

Jennifer Braun

Published
Apr 20, 2021

J.Crew announced on Monday a new corporate initiative aimed at realizing specific corporate social responsibility (CSR) and sustainability goals that touch products, supply chain, the planet and third-party partnerships.

Dubbed 'Re-imagined by J.Crew', the goals to achieve sustainability include three commitments to fabrics, factories, and operations where 100 percent of key fibers will be sustainably sourced, including 100 percent of cotton; over 90 percent of J.Crew cashmere and chino collections will be produced in Fair Trade Certified facilities; and 100 percent of plastic and paper used for packaging will be sustainably sourced - all by 2025. 

Moreover, the retailer has committed to eliminating virgin plastic from all packaging and being 100 percent carbon neutral, by 2030. 

"We know there are many areas of sustainability that are in our power to impact positively, including tackling issues deeper in our supply chain and supporting the industry's transition to circularity," said J.Crew Group CEO, Libby Wadle. 

"By activating our employees, partnering with our stakeholders and listening to our customers, we are developing strategies to address the issues that will have the biggest impact on our products, supply chain and the apparel industry.”

To reach its goals, J.Crew is partnering with various groups such as supply chain partners to decrease its greenhouse gas impact, as well as participating in the CanopyStyle initiative, a collaboration of the fashion industry to help conserve the world's remaining ancient and endangered forests and forward innovative next generation solutions.

Earlier this year, J.Crew advanced its sustainability goals when it announced that 100 percent of all cashmere sweaters and non-apparel pieces from its Spring 2021 collection and onward would be produced using The Good Cashmere Standard (GCS) certified cashmere. 

J.Crew emerged from bankruptcy protection last year. It currently operates 152 J.Crew retail stores and jcrew.com.