J Brand counting on Simone Rocha

By

Olivier Guyot

Published
Nov 10, 2014

After entrusting capsules to Proenza Schouler and Christopher Kane, the end of 2014 will see a collaboration between the American premium jeanswear brand and designer Simone Rocha.

The Irish designer, who studied at Central Saint Martins and was designated best emerging designer in 2013 by the British Fashion Council, has created eight outfits for the Fast Retailing group (Uniqlo, Theory…) brand. Denim, interpreted in pastel pink, black and crimson red, figures prominently in the frills the designer has a fondness for.

To be launched first in the Dover Street Market stores in London, New York, Beijing and Tokyo, the capsule collection will then be available as of the beginning of December in retail stores like Le Bon Marché, Montaigne Market, 10 Corso Como and Isetan but also at Net-a-porter, Browns, Bergdorf Goodman and on the J Brand retail website.