Italian label Etro puts Carlo Mengucci in charge of marketing and communication

By

Gianluca Bolelli

Translated by
Nicola Mira

Published
Jan 22, 2019

On Monday, Italian fashion label Etro announced the appointment with immediate effect of Carlo Mengucci as marketing and communication director. Mengucci, 38, was formerly in charge of communication and media relations at Italian fashion group Aeffe, owner of Alberta Ferretti, Philosophy and Moschino.

In a press release, Etro indicated that Mengucci will oversee the label’s strategic brand development, as well as being in charge of its public relations and press office worldwide.

“We are sure that [Mengucci’s] experience and professionalism will bring fresh energy and perfect coherence to Etro’s communication activities,” said CEO Francesco Freschi, cited in the press release.

Etro was founded in 1968 in Milan by Gerolamo (Gimmo) Etro, and is renowned for the paisley motifs of its choice fabrics. In 2018, Etro celebrated its 50th anniversary by going on a world tour, travelling to cities like Tokyo, Seoul, New York, London, Moscow and Paris. In each of them, the label installed a yurt where intellectuals and celebrities were invited to discuss the future of fashion. Last September, the label also staged a major showcase of the world of Etro at Mudec, Milan’s Museum of Culture.
 
Etro is present in over 70 countries, and the majority of its revenue (which was nearly €300 million in 2017) is generated by the womenswear collections. Besides the women’s ready-to-wear line, designed by Veronica Etro, and menswear, designed by Kean Etro, the Milanese label’s product range includes fashion accessories, a home linen line, eyewear and perfumes. In 2018, it launched its first furniture line, created in partnership with Italian group Jumbo. Etro currently operates nearly 200 monobrand stores worldwide.