Isko gives senior advisor role to Marco Lucietti

By

Marion Deslandes

Translated by
Nicola Mira

Published
Jul 10, 2017

Marco Lucietti, who since 2009 has acted as Global Marketing Director for Turkish denim manufacturer Isko, has now been given a senior advisor role within the company.

"After eight amazing years, I decided to move on from the Marketing Director role to a different position, working more closely with Isko's senior management," said Lucietti, who was in charge of the group's worldwide B2B operations.

The change goes hand in hand with the new strategy launched by the denim manufacturer in 2016, whose focus is to draw closer to fashion brands while forging a closer relationship with end consumers. This is why, last year, the world leader in denim production made a maiden appearance at Pitti Uomo investing in a fashion trade show for the first time. Isko wants to communicate more and better, hence the creation of a Brand and Communication department.

Isko, which works or has worked for Diesel, Liu Jo, Jules, Guess and Esprit, has also indicated it is currently looking for a successor to Marco Lucietti as head of the marketing department.