Hush debuts color cosmetics range for hair

New haircare brand Hush has launched a DIY hair color range that aims to treat hair issues at the same time as offering opportunities to express yourself with impromptu dye jobs.

New haircare brand Hush has launched a DIY hair color range that aims to treat hair issues at the same time as offering opportunities to express yourself with impromptu dye jobs.

Created by Mana Brands, a leading private label manufacturer for multiple top skincare and cosmetics products, Hush aims to fill the void between haircare and cosmetics with a duo of hybrid products. Its debut collection comprises a "Prism Airbrush Spray," which offers kaleidoscopic wash-out hair color in seven vibrant shades, in a cruelty-free formula that is free of peroxide, ammonia or harsh permanent dyes. The second product, "Fill Seeker Hair Plumping Fibers," targets flat or sparse hair, "hugging" every strand with magnetically charged micro-fibers that increase the strand diameter by up to 33.8% for a fuller, plumped-up look.

"At Mana, we pride ourselves in being the color experts -- with three of our four labs devoted to manufacturing color cosmetics," said Victoria Colangelo, Senior Vice President of Product Development at Mana, in a statement. "Through our experience, we saw a void in the market; we saw a lot of makeup products being remarketed as hair products but never saw true color cosmetics for hair. We leveraged our know-how in color cosmetics and challenged our labs and salons to innovate, validate, and test new chemistries to create this concept of makeup for your hair."

The Hush range is currently available at Sephora, Sephora.com, and QVC, and the brand plans to roll out further hair solution products in the near future.