89
Fashion Jobs
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
PUMA
Senior Executive Origin Logistics
Permanent · HO CHI MINH CITY
PUMA
Senior Manager/Manager, Finance
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior E-Key Account Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Retail Design Visual Merchandising Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Assistant Key Account Manager - Consumer Products Division
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior Key Account Manager (o+o) - Consumer Products Division
Permanent · HO CHI MINH CITY
PROCTER&GAMBLE
Plant IT Operations Specialist
Permanent · BẾN CÁT
PROCTER&GAMBLE
Medical Leader
Permanent · BẾN CÁT
PROCTER&GAMBLE
Sales Manager
Permanent · HO CHI MINH CITY
PROCTER&GAMBLE
Senior Key Account Manager
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
ADIDAS
Director, Manufacturing Innovation - Advanced Materials
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Development & Engineering
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Key Account Executive - l’Oréal Dermatological Beauty
Permanent · HO CHI MINH CITY
HENKEL
Safety, Health & Environment Network Head SEA
Permanent · BIEN HOA
COLUMBIA
Senior Corporate Responsibility Specialist
Permanent · HO CHI MINH CITY
TAPESTRY
sr. Manager, Supply Chain Environmental Responsibility
Permanent · HO CHI MINH CITY
SHISEIDO
E-Key Account Manager
Permanent · HO CHI MINH CITY
Published
Mar 13, 2018
Download
Download the article
Print
Text size

Hunkemöller stages first click-and-buy fashion show

Published
Mar 13, 2018

Lingerie giant Hunkemöller staged a click-and-buy fashion show for the very first time last week with the fast-expanding Dutch company showing a selection on pieces in the Afas Live concert hall in Amsterdam.


Hunkemöller



With lingerie sector peer Victoria’s Secret regularly achieving major press and social media coverage for its own annual star-studded fashion show, and Etam also regularly taking to the runway, the Hunkemöller event underlined how fashion shows are a key marketing channel for intimates labels.

The show last week was hosted by top model Doutzen Kroes (adding an extra tick in the plus column when it comes to PR for the show), along with company CEO Philip Mountford.

The show was broadcast live globally on the brand’s social media channels with shoppers able to add individual pieces to their wish list so that they could purchase directly after the event was over. The click-and-buy video remains online and is still shoppable.


Hunkemöller



Alongside lingerie, the collection on show featured nightwear and swimwear, in a palette of green, black, red, white, pastels and metallics, all under the theme of a tribute to women and female empowerment. 

Hunkemöller is Europe’s leading and fastest-expanding lingerie brand, with 830 stores in 25 countries.

Copyright © 2024 FashionNetwork.com All rights reserved.