Hugo Boss launches vegan suit

By

Rüdiger Oberschür

Translated by
Barbara Santamaria

Published
Mar 16, 2020

Hugo Boss has launched its first vegan suit. The two-piece is certified by Peta and features the Peta-Approved Vegan logo.

The certification is provided to companies that can provide assurance that no  animal-derived materials were used for the final product or during the production process. Peta said the logo aims to support companies in their journey towards designing cruelty-free fashion and help consumers find fashionable ethically-made clothing.

The design team at Boss only used vegan materials to produce the men’s suit, including certified organic European linen. Launching as part of the Spring Summer collection, the suit will be available in light beige, dark blue and black for 649 euros.

Earlier this month, the fashion brand warned that the coronavirus epidemic will have a negative impact on its sales and profit performance this year. Hugo Boss expects currency-adjusted sales to grow in the range of 0% to 2% during 2020. In 2019, currency-adjusted sales at the company increased by 2% to 2.9 billion euros.