Hugo Boss enlists Edie Campbell and Scott Eastwood

By

Bruno Joly

Published
Jul 16, 2014

Jason Wu, artistic director for womenswear at Hugo Boss, will supervise the joint men’s and women’s campaign for this fall. Boss - the name that the company uses for all its lines, except of course for Hugo, its youngest brand - has tapped the British top model Edie Campbell and the American actor Scott Eastwood for the campaign.

Through the lens of the Dutch duo Inez and Vinoudh, Jason Wu will evoke the Boss lifestyle. Edie Campbell has already modeled and showed for many brands such as Burberry, Hermes, Chanel, Karl Lagerfeld and Alexander McQueen. Scott Eastwood, the son of Clint Eastwood, will appear on the movie poster for Fury this fall alongside Brad Pitt.