86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
Aug 22, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Hugo Boss AW22 campaigns see Naomi Campbell, Kendall Jenner on star list

Published
Aug 22, 2022

Hugo Boss made a big impact with its campaigns for its refreshed Hugo and Boss brands last season so it’s a big deal when it unveils new campaigns. And it has just released its creatives for AW22.


 



For the season, the Boss brand “delves deeper into what it means to be your own Boss with a campaign capturing a group of today’s most influential stars”.

The label — for the first time — has supermodels Naomi Campbell and Kendall Jenner, American rapper Future, and South Korean actor Lee Minho fronting the imagery and film. They star alongside returning ambassadors TikTok creator Khaby Lame, Italian tennis player Matteo Berrettini, German runner Alica Schmidt and British boxer Anthony Joshua. 

They talk about “what makes a Boss” in various rooms decked out in the brand code colours of black, white and camel.

Meanwhile, Hugo “continues to encourage and empower every individual to be who they are, create their own look, and stay true to themselves”. 


Hugo



Its new campaign plays out against the backdrop of the#HUGOYourWay mantra with Korean-American rapper Big Matthew and Guyanese-American rapper Saint JHN (Hugo brand ambassadors since January).

Joining them is American model and singer Selah Marley, “forming an unstoppable trio of inspiring individuals who are not afraid to go their own way and break barriers”.

The company said that with the brand’s “expansion to TikTok in conjunction with Instagram, [it] continues to explore new ways to connect with its youthful fans. Futuristic videos shot by some of the world’s hottest content creators and posted using the hashtag #HUGOYourWay allow customers to see a new side of Hugo”. 

The campaign also teases a key moment for the label with a deepened focus on its denim range and collaborations, “which will be revealed soon”. 

The digital-led campaign reflects the vision of the group “to become the leading premium tech-driven fashion platform worldwide”.

Copyright © 2024 FashionNetwork.com All rights reserved.