Hong Kong-based Mujosh partners with Dutch illustrator Hedof

By

Shomara Roosblad

Published
Sep 29, 2017

Hong Kong based eyewear brand Mujosh announced a collaboration with Dutch illustrator Hedof. The project is in celebration of Hong Kong’s shopping mall LCX 15th anniversary campaign.

The project was initiated by LCX, who invited the award-winning Dutch illustrator to create an exclusive artwork to celebrate LCX's 15th birthday. Hedof’s work was quickly picked up by Mujosh, who then asked the illustrator to create artwork with eyewear elements exclusively for Mujosh. The partnership resulted in a LCX x Mujosh x Hedof sunglass pouch. The limited edition pouch is available until 5 November. Mujosh clients get the sunglass holder for free with their purchase.

Mujosh was established in 2010 and currently has over 700 stores, located in high-end shopping malls and department stores in Mainland China, Hong Kong, Singapore, Thailand, Malaysia, Vietnam, the Philippines, Australia and Canada.

LCX is an 80,000 sq feet shopping mall offering brands, such as Calvin Klein Jeans, Superdry, Ray-Ban and Vans.
 
Hedof (real name: Rick Berkelmans) lives and works in the city of Breda, the Netherlands. His clients include The New York Times, Heineken, KLM Airlines and Facebook.