Hoka One One reveals collab with South Korea's Thisisneverthat

By

Robin Driver

Published
Mar 15, 2021

Deckers Brands-owned running shoe label Hoka One One has teamed up with Seoul-based fashion brand Thisisneverthat (TINT) to make a footwear and apparel collection that takes its inspiration from the intersection between streetwear and mountain-tech.

 
The creative partnership has resulted in a special-edition colorway of Hoka’s Speedgoat 4 trail shoe and an apparel capsule designed to be used as both active and everyday-wear.
 
Retailing at $160, the TINT x Hoka Speedgoat 4 boasts an exclusive white colorway with blue accents. The shoe maintains all of the standard Speedgoat 4 features, including multi-directional lugs, a Vibram MegaGrip outsole and flex grooves that are designed to help runners deal with rugged mountain terrain.

The apparel capsule channels TINT’s graphic, text-focused aesthetic into a wind-resistant hooded pullover, a t-shirt, a bucket hat, a pair of 6” performance shorts, and performance crew socks. All of the pieces feature a white colorway and blue TINT x Hoka co-branding.
 
Price points for the collaborative apparel pieces range from $15 for a pair of crew socks to $120 for the hooded pullover.
 
“Before working with Hoka, Thisisneverthat had never developed true performance products,” said TINT’s designer of special projects, Jinwoo Park, in a release. “The collaboration combines Thisisneverthat's unique aesthetic vision with two of Hoka's defining features: its technical prowess and its signature blue color.”
 
“The Hoka x Thisisneverthat collab is the union of premium performance and premium streetwear, with the end result being greater than the sum of its parts," added Hoka VP of product Gretchen Weimer. “This partnership between two bold and innovative brands provides a totally new perspective on how our shoes and apparel can empower people to move all day in comfort and style.”
 
The TINT x Hoka collection will be available for pre-sale at Bodega, END and the TINT e-commerce platform from March 18. Its full release, which will see it go on sale on the Hoka One One website, as well as at other select retailers, is scheduled for March 19.