Hermes to launch new Chinese luxury firm

By
AFP

Published
Jan 21, 2010

PARIS, Jan 20, 2010 (AFP) - French luxury goods group Hermes is set to open a Chinese subsidiary later this year that will sell furniture, clothes and household accessories, the company said on Wednesday 20 January.

Hermes Birkin

The group, which already has a major presence in the fast-growing Chinese market, said the new company, Shang Xia, would open its first store in Shanghai in the spring, then a second in Paris in the autumn.

The company will have Chinese managers and is intended to showcase "high-class Chinese artisanal knowhow," Hermes said.

Hermes already has stores in around a dozen Chinese cities.

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