Helmut Lang names Peter Do creative director

By

Jennifer Braun

Published
May 10, 2023

Helmut Lang announced on Wednesday the appointment of Peter Do as creative director. 

In this role, effective May, Peter will be based in the Helmut Lang design studio located in New York City and will oversee all creative responsibilities for women’s and men’s collections. 

His debut collection for Helmut Lang -- spring/summer 2024 -- is expected to be unveiled during New York Fashion Week in September.

"We are thrilled to have Peter Do join Helmut Lang as creative director. His clear and innovative approach to design very much aligns with the brand’s ethos and heritage,” said Dinesh Tandon, Helmut Lang’s chief executive officer, whom Peter will report to.  

“His experience with luxury fashion houses and his acclaimed eponymous label make him a natural choice for this role.” 

Do studied fashion design at the Fashion Institute of Technology in New York City and was the recipient of the inaugural 2014 LVMH Graduate Prize. Upon graduation, he worked in the ready-to-wear atelier at Celine and then at Derek Lam, before launching his own namesake brand in 2018, which he will continue to helm.

“No one embodied radical thinking more definitively than Helmut Lang. It is my deep honor to be entrusted with ushering in the next chapter of Helmut Lang's legacy,” said Peter.  

“I am excited to learn from the foundations this house stands on and to continue creating new, energetic clothes that inspire people to challenge their understanding of what is possible when it comes to expressing their individuality.” 

The house of Helmut Lang was founded in 1986 in Paris, France, and was owned by the Prada Group between 1999 and 2006. It was then scooped up by Link Theory Holdings, which was acquired by Fast Retailing in 2009 and became its subsidiary. Lang stopped designing fashion shortly before the acquisition.