86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
Feb 14, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Harper Dennis Hobbs to launch metaverse consultancy for retailers

Published
Feb 14, 2022

Looking to expand into the metaverse?  Harper Dennis Hobbs (HDH) has announced plans to become the first strategic retail consultancy in the UK to help retailers enter the online virtual world.


Archive



HDH is to introduce a new arm of its retail division that will focus on how retailers can best operate in Web 3.0 - the third generation of the internet that uses a machine-based understanding of data to provide a data-driven environment. 

Its consultants will provide retailers with advice on what platform is best for their products and strategy, and on the look and functionality of their virtual stores.

The firm noted there are already a number of ‘worlds’ running, including Decentraland, a virtual destination for digital assets, and The Sandbox, a virtual metaverse game where players can build, own and monetise their virtual experiences. 

CEO James Ebel believes HDH's insights and understanding of retail can help brands make the right investments in the metaverse: “The pandemic has played a role in encouraging retailers to embrace change and look to adopt new methods for growing sales and brand awareness. This has led to many more retailers considering creating a presence in the metaverse and there are even some ‘early adopters’.”

He added: “HDH plans to support retailers in adopting the right space in the metaverse, understanding what will resonate with and attract users, to ensure consumers engage with their brand in the virtual world.

“This is a completely new channel for retailers, like websites and social media once were, and there is clearly an appetite for retailers to find ways to monetise the metaverse and ensure continued business growth in an increasingly online world.” 

Although still in its early stages of adoption, the metaverse continues to grow as many high-profile brands adopt and announce plans to expand into it. This includes Facebook, which last year rebranded to Meta, while Ralph Lauren has signalled its intention to sell products on Web 3.0 and H&M has already launched a virtual store. 

Copyright © 2024 FashionNetwork.com All rights reserved.