HEWI launches crowdfunding campaign

By

Nigel TAYLOR

Published
Feb 14, 2022

Hewi’s “mission to lead the change in how the world shops luxury” is continuing but it wants more finance.

A message sent to Hewi (Hardly Ever Worn It) customers from its CEO, Tatiana Wolter-Ferguson, announced its plan to launch a crowdfunding campaign on Seedrs, giving them a chance to invest in the resale business. 

In the message, Wolter-Ferguson wrote: “Having been with us on our journey to date, we would love to offer you the opportunity to become an investor in Hewi and join us on our mission to lead the change in how the world shops luxury.”

She also outlined its “exciting” activations over the last 12 months: “We’ve developed our new website, further built out our team and continue to put you, and our community, at the heart of our business to make sure we always deliver a best in class, luxury re-commerce experience. It's important to us that we build a business that is inclusive of those who have been a part of Hewi's growth story.”

While it’s not yet clear when the funding round will launch and how much the retailer is aiming for, invested customers will have the opportunity to get priority access, Wolter-Ferguson also said in an email.

Founded in 2012 with a mission to be the leading destination for luxury re-commerce and advance circular fashion, it now claims over 200,000 registered members.

Apart from re-selling luxury clothing, footwear and accessories, across men’s, women’s and kidswear, Hewi also offers a VIP service that allows select clients to manage their wardrobes and decide what to sell. It also recently launched a VIP platform that prioritises customer service and honours luxury resale experience.