HBC appoints Milton Pappas to CMO

HBC has appointed Milton Pappas to Chief Marketing Officer where he will lead the Marketing Center of Excellence (COE). He has served as Interim Chief Marketing Officer since June.

In this role, Pappas will charge the execution of the marketing strategies across the company's North American retail businesses.

The Marketing COE, which operates as an in-house agency, was created earlier this year to centralize all-channel marketing development across all of HBC's North American retail businesses. It was a part of the HBC’s transformation plan announced in June, which included plans to fully integrate HBC Digital throughout the business “so that strategic decisions are made holistically around a seamless in-store and online shopping experience”.

He joined HBC in September 2016 as Senior Vice President, Digital Marketing.

Prior to that, he served as Chief Digital Officer at New York & Company, as well as held senior leadership roles in marketing, digital and e-commerce at Nine West Group, Toys"R"Us, Inc. and Redcats USA.

HBC appoints Milton Pappas to CMO

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