H&M unveils collaboration with Hannah Jinkins

By

Kate Dingwall

Published
Oct 21, 2016

This year’s H&M design award winner Hannah Jinkins launched her 10-piece collection with H&M on Thursday. The British designed was selected in December 2015 as the winner of H&M’s design competition. Her prize included €50,000, a year-long membership with the Swedish retailer, and the chance to design this 10-piece collection.

The competition was judged by a distinguished panel of industry insiders, including fashion photographer Nick Knight, Balmain’s Olivier Rousteign, stylist Katy England, actress Kate Bosworth and notable blogger Chiara Ferragni.

The collection included mainly oversized, genderless pieces including baggy jeans, overalls, and denim jackets. The collection was adapted slightly for manufacturing purposes. Her ten unique pieces showed off the designer’s love of voluminous proportions, raw edges, and draping. Androgynous model Saskia de Brauw fronted the campaign.

Pieces are now available at select H&M stores and at HM.com in select countries. Prices range from $50 for a waxed t-shirt to $400 for leather chaps over denim pants. The collection will only be available for a limited run.