Gymshark adds pay later option in the UK and Nordics

By

Barbara Santamaria

Published
Feb 11, 2019

Gymshark, a fast-growing fitness wear brand, has announced the launch of a Pay Later service in the UK, Sweden, Norway, Finland and Denmark.

The company has joined the likes of Asos, Topshop, H&M and JD Sports by teaming up with Klarna, a European payments provider, to offer the new payment option.

“We’re one of the UK’s fastest-growing companies, but in order to stay at the top of our game we need to constantly look at ways to improve,” said Niran Chana, trading director at Gymshark.

Created in 2012, Gymshark is a UK online retailer specialising in performance gym wear supported by millions of social media followers and customers in over 150 countries.

“At Gymshark, we have always championed putting innovation at the heart of our community — it’s part of what has helped us grow so quickly. Introducing Klarna’s Pay later feature is a natural next step for us to make sure we give our community the best possible shopping experience. We want to make shopping with us easy, and that’s exactly what Klarna helps us do.”

The new payment service allows online shoppers to choose to try items on at home before paying for the order.

“Our partnership with Gymshark is a natural fit. We both share the same vision of giving shoppers more control over what they order and when they pay — ensuring they get the right fit and look for their workout needs,” said Russ Carroll, UK commercial director at Klarna.

"This is of the utmost importance, particularly considering that activewear now accounts for almost a quarter of all apparel sales globally according to the NDP group. We’re delighted to be partnering with Gymshark to further enhance their checkout experience in the UK and Nordics, with more markets to follow soon.”