Guess appoints Amber Tarshis as senior vice president of marketing

By

Bruno Joly

Published
Mar 6, 2012

Guess has just announced two senior management appointments. Amber Tarshis joins the company as its senior vice president of marketing. In her new role, Ms. Tarshis will lead all aspects of marketing, including retail marketing, consumer relationship management, special events and social media.

She most recently served as chief marketing officer for The Hub TV Network, a joint venture between Discovery Communications and Hasbro. She has also worked for several brands such as Warner Bros, Puma and Victoria's Secret (Limited Brands group), where she ultimately served as senior vice president marketing. Amber Tarshis will report to Nancy Shachtman, president of North America, and to Paul Marciano, the CEO.

Guess also announced the appointment of Chet Kuchinad to the post of chief people officer. Mr. Kuchinad's experience includes senior executive roles at Nike and Starbucks.