Gola and Global Brands partner to launch apparel collection in Europe

British heritage sports brand Gola and the European division of Global Brands Group have announced a multi-year partnership to launch a new Gola-branded apparel collection, in a deal brokered by IMG, a leader in sports, fashion, events and media. The new men’s and women’s range will offer an authentic look and feel inspired by British Sports Heritage.

The line will include t-shirts, sweatshirts, tracksuits and jackets, and will later be extended to include kids’ apparel, accessories, socks, sleepwear and underwear. It will be available for purchase across Europe and Russia in selected fashion and department stores beginning in February 2022.

Founded in 1905, Gola is an internationally recognised lifestyle brand renowned for its quintessentially British roots, personality and strong sporting heritage. The new apparel collection will celebrate this by merging original Gola styles with contemporary designs and the latest trends.

“We’re thrilled to be partnering with (Gola) and leveraging our expertise and resources throughout Europe at every stage of development, from concept and design right through to sourcing, manufacturing, distribution and marketing,” said Eno Polo, president of Europe for Global Brands, in a press release.