85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Published
Jul 22, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Goat makes official launch in China

Published
Jul 22, 2019

LA-based sneaker resale platform Goat announced on Monday that it has launched in China, kicking off its international expansion in the second largest sneaker market in the world.


Goat's new Chinese app - Photo: Goat

 
Consumers in China, which is already the resale platform’s biggest international market, will now have access to a localized Goat app and a WeChat Mini Program which have been tailored to the specificities of the local retail ecosystem.
 
Emulating the U.S. version of the platform, the new Chinese app is designed to offer consumers a seamless user interface featuring hi-resolution photos, and is being launched with a three-day event showcasing some of the platform's rarest shoes. 

Goat has also opened a new facility in Hong Kong to better serve the Chinese market and the wider Asia Pacific region.
 
“The sneaker community has grown tremendously in China, especially with the rise of basketball and hip hop culture. So it's no surprise the demand for sneakers has grown as well," said Goat Group co-founder and CEO Eddy Lu in a release. "We know that there is a huge need to ensure authentic sneakers in the global sneaker industry, and we believe China is the perfect market to begin our global expansion.”
 
Lu was also keen to highlight the company’s efforts to ensure that its expansion in China is being thought in a way that caters specifically to the needs and buying habits of the 400 million millennials currently living in the country.
 
“We know China is a unique market and if we use the same strategy as the U.S., we'll likely fail," he added. "We are building this product with a local team in order to provide the Chinese consumer with a better, more personalized experience.”
 
Goat’s operations in China are therefore being led by a Shanghai-based team, an approach that seems reasonably prudent, bearing in mind the string of both on- and offline retailers that have fallen victim to the challenges of the market over the last few years, including Asos, New Look and Forever 21, to name but a few.
 
Founded in 2015, Goat recently secured a $100 million investment from American sports and footwear retailer Foot Locker.

Copyright © 2024 FashionNetwork.com All rights reserved.