Givenchy expands e-commerce platform in Europe

By

Shomara Roosblad

Published
Mar 5, 2018

French fashion house Givenchy has launched its e-commerce platform in the Netherlands. The new platform was first unveiled in September and is now available to customers in the UK, the Netherlands, Italy, Germany and Spain.

The new shopping platform is curated and overseen by the brand’s artistic director, Clare Waight Keller, and designed in collaboration with London-based agency R/GA. The website is supported by a 360° strategy, which covers online media, e-mail and social media. The platform allows customers to experience the Givenchy brand from a closer perspective, offering exclusive online content such as look-books and campaign photos as well as womenswear, menswear and accessories collections.

In addition, the new Givenchy website will also give customers access to monthly product drops and an online-only capsule collection as well as ‘new now’ priority access to key pieces prior to their launch at Givenchy brick-and-mortar stores worldwide.

The online experience aims to stay in line with the fashion house's omni-channel strategy and features services including the ability to view stock availability at Givenchy's retail branches; in-store delivery for online purchases (click & collect); and the opportunity to book in-store appointments to try on clothes.

The launch of the e-commerce platform in these European markets marks the first in a wave of international roll-outs scheduled for 2018. North America and Asia are expected to launch the new platform in 2019.