Gisele Bündchen au naturel for Sonia Rykiel

By

Anaïs Lerévérend

Published
Aug 5, 2014

Sonia Rykiel’s fall-winter 14/15 campaign pays homage to the spontaneous and carefree femininity that has long been a motif of the fashion house.

Pending the arrival of Julie de Libran as artistic director for next season, the external designer Katie Grand has placed at the head of the latest show and campaign.

Katie Grand took her inspiration from old snap shots of Sonia Rykiel from the 70s. Juergen Teller photographed the campaign in black and white - Gisele Bundchen without any makeup - producing an aura of disorder and unforced femininity.