85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
Published
May 16, 2014
Reading time
2 minutes
Download
Download the article
Print
Text size

Geox counts on emerging from red this year

Published
May 16, 2014

In 2013, Geox plunged into the red. For this year, its leadership nevertheless expects to break even at the operational level and for sales to increase slightly to approximately 800 million euros.

For its first quarter of 2014, Geon has already returned to growth, however slight it may be. The brand saw sales rise by 2.3% and by 3% at constant exchange rates to 268.5 million.

Geox’s summer collection channels urban imagery.


Last year over the same period, sales fell by more than 20% with trouble mainly in Italy and Spain. This time, on the domestic market, sales are up 8.3 % at more than 97 million euros. In other EU countries, they remain stable at 116 million.

They are down on the other side of the Atlantic by 4.8 % at constant exchange rates and in other areas of the globe, they appear to have dropped by 1%, although they are up by 2.8% at constant exchange rates.

Continuing on to product categories: apparel saw sales jump by nearly 11%, making up 13.6 % of total business, while footwear rose by only 1%.

Like many brands, Geox bases its success on its directly operated stores. Sales generated via 455 branches jumped 45.2% to 77 million with comparable store sales increasing by nearly 20%.

As regards multi-brand and franchise stores, however, the group saw respective declines of 9.4% and 6.9%.

In terms of profit, it will be a long and difficult road. Earnings before interest and taxes rose over the course of a year from 30 million to 17 million euros. As for the rest of 2014, management is confident mainly because of a combination of pricing policies, limited promotional sales, as well as a reduction in the complexity of its supply chain. The branch network, however, should expand by only 20 stores this year.

Copyright © 2024 FashionNetwork.com All rights reserved.