Georgia May Jagger named new spokesperson for Garnier

By

Cajsa Lykke Carlson

Published
Sep 15, 2015

The Garnier brand, which is a subsidiary of L'Oréal, has revealed that model Georgia May Jagger is the new spokesperson for its Garnier Fructis haircare and styling line.

Jagger, who will star in new ads for the brand, was chosen because of her "free-spirited lifestyle, radiating natural beauty and witty sense of humor," which the brand says align with Fructis' philosophy and vision. Her endorsement will span the entire haircare line, and the campaign she stars in debuted on September 14.

"We are thrilled to welcome Georgia May Jagger into the Garnier family," said Ali Goldstein, Senior Vice President of Marketing, Garnier. "A product of rock 'n' roll and fashion royalty, Jagger is known for her unique beauty and global appeal. She is a perfect representation of the Garnier Fructis girl; effortlessly chic, ever-fun-loving, and always on the move."

Jagger is a popular frontwoman choice: she is also the face of Mulberry's AW/15 campaign and has created a capsule collection for the luxury label. In addition to fronting Mulberry, she's the artistic director for a capsule collection for Minelli.