85
Fashion Jobs
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
By
Fibre2Fashion
Published
Dec 30, 2021
Download
Download the article
Print
Text size

Genesco signs US license for footwear brand Etonic

By
Fibre2Fashion
Published
Dec 30, 2021

Genesco Inc has signed a new three-year licensing agreement with heritage running brand Etonic to be its exclusive US and Canadian footwear licensee. The deal includes two three-year renewal options, which would extend the partnership through January 31, 2030. The addition expands Genesco Licensed Brands portfolio into the retro/heritage branded footwear space.



Genesco, a Nashville-based specialty retail and branded company, has a stable of licensed footwear that takes in many top brands, including Levi's, Dockers, Bass and Starter.

Founded in 1876, Etonic is a well known athletic footwear brand with a historic reputation for comfort, innovation, quality, and performance. The Etonic lifestyle target consumer is aged 16 to 45. The brand is fuelled by the ever-growing ‘sneakerhead’ culture.

Genesco will design and manufacture Etonic brand lifestyle footwear for men, women, and kids. The new line of footwear is planned to launch in sports and shoe specialty stores by Fall 2022.

"We are confident that Genesco will honour the Etonic tradition of 'firsts' by bringing new product to market through its extensive retail and wholesale platforms,” said Bruce Weisfeld, partner, Etonic Holdings LLC.

"Etonic's incredible history and past affiliation with sports legends like Arnold Palmer, Bill Rodgers, and Hakeem Olajuwon provide a terrific foundation for lifestyle footwear built on the brand's performance heritage but designed for today's consumer,” said Andy Gilbert, president of Genesco Licensed Brands.

Copyright © 2024 Fibre2Fashion. All rights reserved.