Galeries Lafayette Paris showcases South Korean fashion with 10Soul pop-up store

By

Tanissia Issad

Translated by
Nicola Mira

Published
Feb 25, 2019

South Korean fashion is taking centre stage at Galeries Lafayette in Paris. For three weeks, from February 25 to March 18, the Seoul Design Foundation will be operating the 10Soul Project itinerant pop-up store in the French capital, featuring ten of South Korea’s top labels, all of them taking part in the Seoul Fashion Week.
 

Among the Korean designers showcased on the first floor of the Galeries Lafayette Haussmann branch are Jae Hyuk and Bona Kim of Besfxxk, Eun-Hye Jo of Bourie, Park Hwang Sung of D-antidote, Han Chul Lee of HCL, Maxxij, Moho, Hyun-Min Han of Münn, Park Seung Gun, K-Pop singer and the designer of Pushbutton, Yoon Chun Ha of YCH and Lee Moo-Yeol of Youser.

The 10Soul Project and its designers will also travel to other fashion capitals besides Paris, including Milan, London, New York and Hong Kong. Through the pop-up store, Galeries Lafayette Haussmann is once again supporting emerging fashion talent. Last January, during the fashion trade show session in the French capital, the department store allowed the participants to the ‘Only’ section at Tranoï (like Fête Impériale, Rosella May and Zoobeetle) to present their creations in the same area on the first floor.