French label Sézane launches personal shopper service
With the 'Dear Studio' service, French designer Morgane Sezalory intends to forge closer links with Sézane customers. In 2016, the French womenswear label, launched online five years ago, opened L'Appartement, its first permanent, Paris-based store. Sézane has now introduced a personal shopper option, to further enhance its customer orientation.
Designer Morgane Sezalory rarely misses an opportunity to keep in touch with her aficionados, whether on the web or with friendly newsletters announcing the label's main events, or offering almond pastries know as 'madeleines' to customers who often have to queue for ten minutes or so to access L'Appartement. Her latest initiative is to task two personal shoppers, Zoé and Alessandro, to advise customers as they browse through the label's collections.
Sézane customers can choose from eight one-hour slots every Tuesday, four slots with Zoé and four with Alessandro, to benefit from the personal shoppers' practised fashion eye in one-on-one sessions. There is also the possibility of signing up for a private evening session, organised every Thursday for groups of between five and fifteen customers.
The service is free, customers simply need to register on the Parisian label's website. Those who cannot go to the Sézane store can use the e-mail answering service also provided, to which they can submit all their nagging style questions. It remains to be seen whether the 'Dear Studio' service will also be made available at the label's New York and London stores. On 7th March, Sézane opened a one-month pop-up store in Los Angeles, and it is now about to feature in six Galeries Lafayette department store branches outside Paris.
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