French Connection adds kidswear to US webstore

By

Sandra Halliday

Published
Apr 26, 2021

UK fashion brand French Connection has added kidswear to its US-focused webstore. The company doesn’t currently sell its kidswear offer via its own UK site.

It’s an eight-piece range and it’s targeting girls aged two to six for now. Retail prices range from $28 for a sweatshirt to $44 for a romper.

The company said the collection “encapsulates an optimistic and playful collection for all – the true “joie de vivre” of today. With easy-to-wear gingham dresses, jersey sets that can be mixed and matched, and cute playsuits”

It also said the new offer “reflects the brand's signature aesthetic, with a timeless color palette, delicate feminine detailing, and embroidery touches”.