Forever 21 names new handbag licensor

By

Jennifer Braun

Published
Feb 11, 2022

Forever 21 announced on Thursday a new licensing deal with HB Connections, a full-service company that designs, manufactures and distributes fashion handbags. 

As part of the partnership, HB Connections will manufacture Forever 21’s latest collection of bags, set to be available in 409 Forever 21 stores nationwide and online at forever21.com.

The collection features crossbodies, totes and shoulder bags in a relaxed, chic and feminine style. Shoulder bags are reminiscent of 90s styling, while crossbodies were created to blend functionality and trends. 

Styles were created with fabrics that emphasize texture as well as wearability including exotics and textured vegan leathers. The handbag collection ranges from $14.99 to $34.99 USD.

“We are excited to add Forever 21 to our roster of brands as we believe this partnership allows us to infuse all our expertise servicing the Gen Z/millennial market space," said David Sachs, founder and CEO at HB Connections.

“We believe that Forever 21 offers consummate value to their customer base and our mission is to upgrade that offering even more by enhancing the product aesthetic and design. It is a true privilege to be able to work with the team at Forever 21 to curate these beautiful collections.”

Earlier this month, Forever 21 appointed Winnie Park to the role of chief executive officer. She replaces former Forever 21 CEO, Daniel Kulle, who announced his resignation from the role in October last year.