Foot Locker launches star-studded holiday 2022 campaign

By

Jennifer Braun

Published
Nov 11, 2022

Foot Locker launched on Thursday its global holiday 2022 campaign unveiling a star-studded cast of musicians and notable online personalities. 

 
Dubbed “Foot Locker Holiday House Party”, the campaign invites sneaker fans to a house party for an epic event, and is filmed through a mobile-first approach and features only iPhone footage captured by the party's attendees.

In the campaign, Foot Locker's signature employees, better known as Stripers, are joined by musicians BIA, Yung Gravy, and Lunay, along with notable online personalities Ye Ali, Ralph Romeo, Orange Calderon, Tamara Dhia, and more. Each talent documents their experience and shares how they celebrate all things sneakers.

"The Foot Locker team is excited to spread the holiday cheer this season and continue to be the premier destination for all consumers who are seeking the best in sneakers and apparel," said Andrew Gray, executive vice president, global lockers and champs sports.

"As a retailer, we are committed to delivering industry-leading products with go-to brands and exclusives that our customers love. Our trusted Foot Locker Stripers played a crucial role in our holiday campaign and we are so thankful for their involvement to bring this to life. We can't wait for consumers to experience all of the surprises that we have in store this season.”

To bring the global campaign to life, Foot Locker will host a 24-hour global holiday celebration on December 16. The event will kick off in Asia and run over the course of 24 hours at Foot Locker stores in Seoul, Paris, New York and Los Angeles.

Meanwhile, in tandem with the unveiling of this campaign, Foot Locker will celebrate the holidays with its customers with planned in-store celebrations and giveback moments at its stores globally. 

Foot Locker’s product offering spans major brands such as Nike, Jordan, adidas, Puma, New Balance, On Running, Hoka, Ugg and Timberland, private label brands Lckr and Cozi, as well as local, up and coming brands that continue to be discovered within major markets across the globe through Foot Locker's home grown platform.

"Foot Locker employees are iconic," added campaign talent, Yung Gravy. "I had a blast getting to work with them on this project. I'm excited to jump into the holiday season and to do some good with the team."