85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Jul 23, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Fitbit partners with CFDA to launch new product with NY fashion label PH5

Published
Jul 23, 2018

Wearable technology company Fitbit has partnered with the Council of Fashion Designers of America (CFDA) to launch its Fitbit Versa collection with NY-based fashion label PH5.


Fitbit x PH5's Versa collection, Fitbit - Fitbit


The collection includes six styles of knit wristbands including a stripe knit inspired by marathon runners, a trend-right metallic knit and a rib knit that brings multi-dimensional texture to the band. The styles are available in a variety of colors.

“I developed the accessories for Fitbit Versa to be fun and sporty, yet still be luxurious and convey an exclusive fashion statement,” said Wei Lin, founder of PH5, in a release. 

PH5 was selected out of five emerging brands invited by Fitbit and the CFDA to submit distinctive accessory designs incorporating the Versa smartwatch. 

Lin, a seven-time Ironman triathlete, said her brand's partnership with Fitbit gave her "the opportunity to create a new fashion experience rooted in health and wellness."

Fitbit's collaboration with PH5 through the CFDA is not the first time the fitness brand has partnered with a fashion designer. In 2014 the company launched a line of fitness trackers with Tory Burch and has also collaborated with street fashion brand Public School.

"We’re happy to create more fashion-forward choices for our global community,” said Tim Rosa, chief marketing officer at Fitbit. "We’ve seen great success with this strategy that brings innovative, trend-right designs to challenge the way consumers think about wearables and offer stylish options.”

Fitbit's PH5 Versa is available exclusively at Target and online through Fitbit's website. The bands retail for $40, while the Versa smartwatch itself is available from $200.
 

Copyright © 2024 FashionNetwork.com All rights reserved.