Fenty Beauty, Skin to make Africa debut

By

Benjamin Fitzgerald

Published
May 14, 2022

Fenty Beauty and Fenty Skin will launch across eight different markets in Africa this month, as the company's founder, Rihanna, looks to expand her skincare and beauty brand across the globe.

From May 28, Fenty Beauty and Fenty Skin will be available for purchase both online and instore at select retailers across the African continent, including South Africa (Arc Stores and Edgars); Nigeria (Essenza); Kenya (Lintons Beauty); Namibia (Edgars); Botswana (Edgars); Ghana (Essenza); Zambia (Color Café); and Zimbabwe (Catts).

This latest launch will see all the Fenty favourites arrive on African shores, including Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter; best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color; and skincare starters Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans'r Remove-It-All Cleanser. 

"I am a proud Bajan who also feels a close connection to Africa, and its people. I've had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you," said Rihanna.

"Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me."

Rihanna launched Fenty Beauty in 2017, launching in 17 countries. With a vision for inclusivity and global reach at its core, she sought to help "everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style," according to the brand.

Three years later, the singer-turned-entrepreneur launched Fenty Skin in 2020, an inclusive, clean, vegan and eco-friendly skincare line for all skin types.

"Every launch is exciting— we're all about being reachable to everyone, everywhere," added Rihanna.

"But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world." 

The Africa launch comes on the back of news earlier in the year that Rihanna's lingerie business Savage X Fenty is reportedly eyeing off a public listing this year that could see it reach a valuation of $3 billion.